Why is Marketing essential for any business today?
The earlier model of producing whatever you can and using strong sales push and advertising / promotion campaigns to sell is no longer working.
In today’s buyers market, it is no longer enough to stand out by promoting your products. Customer’s awareness has grown and this expects a genuinely superior value proportion from the products they buy.
With changing needs, lifestyles there is a need to start thinking afresh about marketing mix, rather than first promoting and then communicate.
In today’s competitive atmosphere, it is vital
- To have a superior offering.
- To monitor competitive offerings.
- To identify opportunities for growth / profitability/ develop customer target.
Courtesy: Offshore internet marketing consultant
Suggested Reading:
Differences Between Web Browsing and Research
Marketing Is Often Misunderstood As Sales
Sales Vs. Marketing Vs. Advertising
The Evolution of Marketing
Why Marketing people are the most likely people to become CEO’s
Essential Marketing Skills – Part I