Opinions
Even Small Brands Make it Large in Consumer Superbrands
Do you think that small brands have low customer loyalty and lower proportion of purchases compared to large brands? Then you are mistaken. There are many small brands that made a huge positive impact on consumer’s life. This can be simply explained by analyzing the ‘Superbrands’. ‘Superbrands’ is an organization that publishes brand-focused books... »
Most Preferred Consumer Brands in India
Do you want to recognize and use the most preferred consumer brands in India? Then check out the ‘Consumer Superbrands’. Consumer Superbrands is a list of exclusive group of brands in India that have been voted as ‘the best’ for their image and perception by the consumers. Since its inception in India, Superbrands has... »
Multi Level Marketing
Have you ever been in a situation when one of your friend, neighbor, or a relative elaborate about imported shampoos, cosmetics or any product and pushed you to buy? Also, he or she hard-pressed you to join in a group to make huge amount of money in short duration by paying a token amount.... »
The Evolution of Marketing
The Marketing concept underwent many changes before it transformed into the current ‘Customer Centric Marketing’ avatar. Sales driven organizations were the initial models of doing business driven by their production and product capabilities. Later, improvement in the situation was inevitable as the market dynamics changed according to the priorities of the customers. The following... »
Marketing is Often Misunderstood as Sales
In India most of the business owners confuse among the related terms of marketing. This is due to little or no awareness of what marketing is. Sales and marketing means the same thing to most people in India. You will notice that a majority of Indian companies call their sales persons as marketing professionals.... »
Why Marketing people are the most likely people to become CEO’s
Marketing people are the most likely people to become CEO’s because: Holistic perspective. Understanding LT & ST implications. Create opportunities for others in organization to follow-up and work on the most challenging and key issues including opportunities for growth. Asymmetric challenges rather than linear challenges that need to think outside the box. Prepares work... »
Why is Marketing essential for any business today?
The earlier model of producing whatever you can and using strong sales push and advertising / promotion campaigns to sell is no longer working. In today’s buyers market, it is no longer enough to stand out by promoting your products. Customer’s awareness has grown and this expects a genuinely superior value proportion from the... »