Key Concepts
Essential Marketing Skills – Listening to Customers
Listening to customers Let’s start with a basic but key criterion. They have to be comfortable spending time with and listening to consumers. A fundamental starting point for any great marketer is: get out of your office and spend time in the places and spaces where your consumers experience the product, no matter how... »
How Understanding Customers’ Buying Behavior Helps Businesses
Customer today is influenced by a number of aspects that are factored into his buying decisions. This changes the way he behaves in certain situations, often determining whether he purchases the product or not. Subtle variations in his buying decisions can play a big role in the success or failure of a business. This... »