Basics

Simple Way to Write Promotional Material

Sunday, June 27, 2010
By Marketing Guru

In almost all job positions you are required to write something positive about a product, idea, method, or a project. This is typically very challenging for most people. In such situations, a simple model called FABing is helpful in creating good promotional material in short time. Typically you will have only few seconds to... »

Differences Between Web Browsing and Research

Thursday, March 18, 2010
By Marketing Guru

Today Internet is one of the major sources of information. You can find information on almost any topic you desire on Internet. It is a huge database of useful information. It is a major repository of scholarly journals, news, books, magazines and other general information. Two common user approaches for information access on the... »

Sales Vs. Marketing Vs. Advertising

Thursday, August 6, 2009
By Marketing Guru

Sales is called marketing in India – This is due to little or no awareness of what marketing is. Sales and marketing means the same thing to most people in India. You will notice that a majority of Indian companies call their sales persons as marketing professionals. Till recently, with protected markets and an... »