The goal of this website is to impart marketing knowledge to the people who do not have a marketing degree but are interested and want to learn about marketing. This could also be helpful... »
Sales Vs. Marketing Vs. Advertising
Sales is called marketing in India – This is due to little or no awareness of what marketing is. Sales and marketing means the same thing to most people in India. You will notice... »
Marketing Champion – Steve Jobs
Not all the successful marketers have marketing degree and similarly not all the marketing graduates are successful in marketing. One of the best examples of the clan of successful marketers without marketing degree is... »
Simple Way to Write Promotional Material
In almost all job positions you are required to write something positive about a product, idea, method, or a project. This is typically very challenging for most people. In such situations, a simple model... »
Even Small Brands Make it Large in Consumer Superbrands
Do you think that small brands have low customer loyalty and lower proportion of purchases compared to large brands? Then you are mistaken. There are many small brands that made a huge positive impact... »
Useful Quotes on Marketing (for understanding it accurately)
Marketing is the distinguishing, the unique function of the business. A business is set part from all other human organizations by the fact that it markets a product or a service. Neither church, nor... »
Essential Marketing Skills – Listening to Customers
Listening to customers Let’s start with a basic but key criterion. They have to be comfortable spending time with and listening to consumers. A fundamental starting point for any great marketer is: get out... »