The goal of this website is to impart marketing knowledge to the people who do not have a marketing degree but are interested and want to learn about marketing. This could also be helpful... »
Marketing Champion – Karsanbhai Patel
Karsanbhai Patel does not have a professional degree in marketing. He proved that a professional marketer does not need a formal degree in marketing to be successful. Dr. Karsanbhai Khodidas Patel is the founder of... »
Essential Marketing Skills – Part I
Listening to customers Let’s start with a basic but key criterion. They have to be comfortable spending time with and listening to consumers. A fundamental starting point for any great marketer is: get out of... »
The Evolution of Marketing
The Marketing concept underwent many changes before it transformed into the current ‘Customer Centric Marketing’ avatar. Sales driven organizations were the initial models of doing business driven by their production and product capabilities. Later,... »
Marketing Is Often Misunderstood As Sales
In India most of the business owners confuse among the related terms of marketing. This is due to little or no awareness of what marketing is. Sales and marketing means the same thing to... »
Why Marketing people are the most likely people to become CEO’s
Marketing people are the most likely people to become CEO’s because: Holistic prospective. Understanding LT & ST implications. Create opportunities for others in organization to follow-up and work on the most challenging and key issues... »
Why is Marketing essential for any business today?
The earlier model of producing whatever you can and using strong sales push and advertising / promotion campaigns to sell is no longer working. In today’s buyers market, it is no longer enough to stand... »